Begin with the Basics!
There are countless benefits to exercise but when it comes to getting started, starting with something simple is key!
By Joe Moore
Ours is the best product in the world to sell. Exercise makes people healthier, happier, and more productive. What’s more, exercise can do much more than improve individual lives. It can also play a major role in resolving the nation’s healthcare crisis, and, in so doing, help create a healthier culture and economy for our children for decades to come.
Our job is to convince inactive people to do something, anything—whether it takes place inside of a club or not. To quote my friend David “Patch” Patchell-Evans, the founder and CEO of GoodLife Fitness Clubs, the Canadian chain, and former head of IHRSA’s board of directors: “Good enough is good enough!”
Once someone tries something—a bit of exercise, a class, a sport—and enjoys it, they’ll find a club on their own timetable ... although, obviously, the sooner the better.
Here are some recent findings about the benefits of exercise to help inspire them:
Continue Reading: http://www.ihrsa.org/cbi/2012/9/30/begin-with-the-basics.html