An ambassador for the Fitness Indsutry
Leading up to the London Games, Patch stopped by the Business News Network to speak about trends in the rapidly growing fitness industry.
The Olympics give our industry a perfect opportunity to be in front of the camera, reporter’s microphone or pad and paper, or at the computer contributing to online blogs, websites or social media sites.
David Patchell-Evans, founder and CEO of GoodLife Fitness, recently took his turn on Business News Network, Canada’s largest national business-focused network, on a special series, Fitness and Finance, this week leading up to the Games.
Patch – as the reporter called him (like most of us do) – is a terrific ambassador for the industry. Some of the highlights include:
- Using the quote, “Good enough is good enough,” from his free book, “Living the Good Life,” he said that if you work out 30 minutes, three times a week, that your work productivity will be up 20% and your sick days down by 8;
- The reporter asked about trends in gym membership and his reply was that worldwide there has been a 5% growth in those joining the gym, and a 10% growth in those getting a personal trainer, and that gym membership has doubled in the past 10 years.
- She pointed out that the World Health Organization said that obesity has doubled in the past 30 years. Patch followed that by saying only 20% of the population exercises on a regular basis.
- He noted that group exercise and cycling were among the top new trends in the industry.
For the entire interview go to bnn.ca.